It must also be memoriable and make an impact. Open source software competes with paid software, and so must define itself as a viable, realistic alternative. There is a strong argument from me, and many others, that it very much is. So, the question is: Is branding important to the open source community? Like, Virginia Tech University's maroon and orange they are a unique color combination that is hard to mistake. Even certain color combinations can be identified with a brand without any additional text or images to give further context. Just drive down any interstate in America and you'll see symbols that tell you about a brand. When it's done right and makes an impact, a simple logo (like a Nike swoosh) becomes a powerful advertisement in of itself. Welcome to the communityīranding is an integral part of marketing.
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